A lot of people are starting their own blogs because they can make money blogging. Although that is true, you need to be doing things that will help you achieve that level of success.
That being said, if you want to truly succeed in this industry, you need to consider some important things which I will discuss further in this article.
Define the Purpose
Before anything else, you need to think about what your blog is going to be. Far too often, I see many bloggers try to create as many articles as possible talking about a lot of different things. This is problematic because your audience will get confused as to what your blog’s purpose really is.
You want to think about this really well and determine right off the bat what the main purpose of your blog is. Do you aim to educate or inform? Or maybe, you want to entertain people through your writing? Whatever the case may be, always have a defined purpose for your blog before starting.
Determine Your Target Audience
Aside from having a definite purpose for your blog, you also want to determine who your target audience is. The same reasons above apply here. I know that it is too tempting to cater to as many people as possible and for some, they can achieve success with this.
However, if you do not have the personality nor the interesting topics that the vast majority of people want, then you’re going to end up in frustration.
Therefore, you want to narrow down who your target audience is so that it will be much easier for you to write articles, as well as promote your blog.
Create an Editorial Calendar
If you want to be successful in blogging, you have to create what is known as a blogging calendar. This calendar will actually make everything so much easier for you as you can plot how many times in a week you’re going to publish your content, as well as designating some specific days for research and promotion.
To start with, you should fill your blog calendar with articles for the next two months. Whether you want to create articles every day or just about 2-3 times a week, it is up to you.
The reason why a blog calendar is important is you want to follow a specific timeline and so that it helps you become more consistent. Consistency is the key here if you want to improve your blog’s SEO for the long term.
What is Your Marketing Campaign?
Just because you’ve settled with on-page SEO doesn’t mean that you shouldn’t promote your blog in other channels. There are two ways you can do to help market your blog: email marketing and social media.
Email marketing is where you will entice people to sign up to your email list and you can send them timely updates using that medium.
Social media marketing is where you will go on different social media platforms, create a page for your blog, and link your blog posts from there. You should also engage with your audience as well by replying to their comments. Take in their feedback whether it is good or bad because it can help you in the long run.